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"We hated Shrek 2 and were shocked that nobody agreed with us," explains Criticker's about page.

It was that dislike of Shrek 2, and the refusal to believe that no one shared the same opinion that lead the developers to found the movie rating social network, which creates a "Taste Compability Index" for each user based on film ratings (you have to rate at least 10 before you start to see TCIs, though the more you rank, the better the results).

Where Flixster really excels, though, is in the way they bring movie fans together and help them connect around their favorite films.

Their movie compatibility tests, movie night planner, quizzes and personality tests all make it easy to find friends and connect with people who have similar film tastes.

Then they're shown two new films, they pick the best and get two more, etc.